· Sports

· Home

A spiraling cluster of news & events from distant decades
Lego Toys

LEGO

is a Danish toy company best known for its line of interconnecting plastic bricks. The company adopted the name LEGO in 1934, formed from the Danish words "LEg GOdt" ("play well"). One of their products were wooden toys. Later, it was realised that in Latin the word means "I study" or "I put together".

History of LEGO
LEGO was not always the refined system of high-quality plastic building bricks that it is today. It had humble beginnings in the workshop of Ole Kirk Christiansen, a poor carpenter from Billund, Denmark. His innovative family-owned business would one day grow into one of the most well-respected toy companies in the world.

The company's name was coined by Christiansen in 1934, from the Danish phrase leg godt, meaning "play well." The word "LEGO" is claimed to mean "I put together" or "I assemble" in Latin, although this is a rather free translation of a verb form that normally would be translated as "I read" or "I gather".

Beginnings
In 1916, Christiansen opened a woodworking shop in Billund, and earned his living by constructing houses and furniture for farmers in the region, with the help of a small staff of apprentices. His workshop burned down in 1924 when a fire, lit by his two young sons, ignited some wood shavings. Undaunted, Ole Kirk took the disaster as an opportunity to construct a larger workshop, and worked towards expanding his business even further; however, the Great Depression would soon have an impact on his livelihood. In finding ways to minimize production costs, Ole Kirk began producing miniature versions of his products as design aids. It was these miniature stepladders and ironing boards that inspired him to begin producing toys.

Ole Kirk's shop started making wooden pull toys, piggy banks, cars and trucks. He enjoyed a modest amount of success, but families were poor and often unable to afford such toys. Farmers in the area sometimes traded food in exchange for his toys; Ole Kirk found he had to continue producing practical furniture in addition to toys in order to stay in business. In the mid-1930s, the yo-yo toy fad gave him a brief period of activity, until its sudden collapse. Once again, Ole Kirk turned disadvantage to his favor, turning the disused yo-yo parts into wheels for a toy truck. His son Godtfred began working for him, and taking an active role in the company.

When plastic came into widespread use, Ole Kirk kept with the times and began producing plastic toys. One of the first modular toys to be produced was a truck which could be taken apart and re-assembled. It wasn't until 1949 that the interlocking plastic bricks, which made the company famous, were developed. These "Automatic Binding Bricks", manufactured from cellulose acetate, were developed in the spirit of traditional wooden blocks that could be stacked upon one another; the revolutionary concept, however, was that these plastic bricks could be "locked" together. They had several round "studs" on top, and a hollow rectangular bottom. They would stick together, but not so tightly that they couldn't be pulled apart. In 1953, the bricks were given a new name: LEGO Mursten, or "LEGO Bricks."

The use of plastic for toy manufacture was not highly regarded by retailers and consumers of the time. Many of LEGO's shipments were returned, following poor sales; it was thought that plastic toys could never replace wooden ones. Despite such criticism, however, the Kirk Christiansens persevered. By 1954, Godtfred had become the junior managing director of LEGO. It was his conversation with an overseas buyer that struck the idea of a toy system. Godtfred saw the immense potential in LEGO bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint: their "locking" ability was limited, and they were not very versatile. It wasn't until 1958 that the modern-day brick design was developed. The bricks were improved with hollow tubes in the underside of the brick. This added support in the base, enabling much better locking ability and improved versatility. That same year, Ole Kirk Christiansen died, and Godtfred inherited leadership of the company.


PICTitlePriceBidCount
LEGO Technic Mack Anthem™ 42078LEGO Technic Mack Anthem™ 42078USD 179.99Buy It Now
LEGO 40176 Star Wars Scarif Stormtrooper Promo Minifigure Polybag New Free ShipLEGO 40176 Star Wars Scarif Stormtrooper Promo Minifigure Polybag New Free ShipUSD 9.99Buy It Now
LEGO® Star Wars™ Sandspeeder™ 75204LEGO® Star Wars™ Sandspeeder™ 75204USD 29.99Buy It Now
LEGO The Disney Castle Set 71040 Walt Disney World Cinderella NEW As IsLEGO The Disney Castle Set 71040 Walt Disney World Cinderella NEW As IsUSD 374.99Buy It Now
LEGO® Friends Heartlake Pizzeria 41311LEGO® Friends Heartlake Pizzeria 41311USD 32.0Buy It Now
LEGO Architecture Venice (21026)LEGO Architecture Venice (21026)USD 29.95Buy It Now
LEGO Batman Movie Clayface Splat Attack 70904, 448 pcs New in Box Free ShipingLEGO Batman Movie Clayface Splat Attack 70904, 448 pcs New in Box Free ShipingUSD 22.75Buy It Now
LEGO  The Beatles Yellow Submarine Set # 21306 - NEW SEALED - 553 Pcs   KitLEGO The Beatles Yellow Submarine Set # 21306 - NEW SEALED - 553 Pcs KitUSD 57.0Buy It Now
LEGO City 60123 Volcano Supply Helicopter Building Kit 330 Pieces BRAND NEWLEGO City 60123 Volcano Supply Helicopter Building Kit 330 Pieces BRAND NEWUSD 39.98Buy It Now
LEGO MINECRAFT THE CAVE #21113 WITH STEVE AND ZOMBIE BRAND NEW FACTORY SEALEDLEGO MINECRAFT THE CAVE #21113 WITH STEVE AND ZOMBIE BRAND NEW FACTORY SEALEDUSD 15.95Buy It Now
LEGO Star Wars BB-8 2017 (75187)LEGO Star Wars BB-8 2017 (75187)USD 65.0Buy It Now
Lego THE LEGO Movie Batman & Super Angry Kitty Attack Set 70817 New In Box Lego THE LEGO Movie Batman & Super Angry Kitty Attack Set 70817 New In Box USD 18.99Buy It Now

            View Entire List! >>

Click here if you are not registered with eBay --- it's free, and no credit card is needed!

 



©2003-2018 RetroGalaxy™ · User Agreement · RetroGalaxy.com is intended for entertainment purposes only and does not control, monitor or guarantee all of the information contained on this site or any linked external website, and does not endorse any views expressed or products or services offered therein.